Google Play Email Forwarding

Learn why setting up email forwarding for Google Play Console emails lead to more accurate app status updates, and how to configure it for your team.

Overview

The Problem

Google Play Console's API has a frustrating limitation that's been around for years. As soon as you submit an app to production, the API changes the status from "draft" to "in progress" or "completed." Sounds good, right? Wrong.

Those are the final statuses the API will ever show you. Whether your app gets pulled for review, sits in managed publishing queue, or successfully launches to users — the API status stays the same. You're flying blind on what's actually happening.

The Solution

Email forwarding fixes this mess. Google sends emails about your app's actual journey through review and release, containing the real status updates the API won't give you.

By forwarding these emails to Statused, we parse them and give you accurate notifications about what's actually happening. You'll know when your app is genuinely live, not just when it entered Google's "just-not-a-draft" state.

Specifically, this setup allows us to capture these additional statuses that the API misses:

  • Phased Rollout Is In Progress: Google approved your app and it's rolling out to users gradually
  • Phased Rollout Halted: You or your team paused the phased rollout
  • Phased Rollout Finished: Rollout completed and the app is live for everyone
  • Live: Google approved your app and it's available to all users in the Play Store
  • Rejected: Google rejected your app during review. Time to fix issues and resubmit

Most importantly, you'll get these notifications at the right time, instead of prematurely or not at all.

How It Works

Set up email forwarding for Google Play Console emails, to a special Statused inbox. We'll monitor these emails and translate them into the status updates you actually need, and deliver them to your configured Destinations. The process is straightforward, and we'll walk you through the specific steps below.

Configuring Email Forwarding

Before You Start

This feature is currently in beta. To request access, contact us and we’ll enable it for your account.

You’ll need the information below regardless of your email provider. There are two parts to set up: the source (who you’re forwarding emails from) and the destination (who you’re forwarding them to).

Forward Emails From

Google sends notifications from multiple addresses, so the safest approach is to forward all emails from any address ending in @google.com.

We strongly recommend forwarding all emails from @google.com

Google occasionally changes the sender addresses used for notifications. If you only forward from specific addresses, you risk missing important updates.

However, if your team needs more restrictive filtering, these are the current most common sender addresses:

  • noreply-play-developer-console@google.com
  • no-reply-googleplay-developer@google.com

Forward Emails To

Forward all Google Play emails to your unique Statused address:

<YOUR_EMAIL_FORWARDING_ID>@google.statused.com

You can find your Email Forwarding ID in your Statused API Keys page by clicking the warning ⚠️ icon next to your Google Play API Key.

Keep this address private

This address is unique to your account and processes emails specifically for your apps. Don't share it publicly.

Setup Methods

Choose the method that works best for your team and email provider:

What to Expect

Once email forwarding is active, it may take one full release cycle for Statused to learn your app's patterns and provide completely accurate notifications. During this initial learning period, some notifications might be less precise as our system builds context about your specific release workflow.

Configure managed publishing in your workflows

If you use Google Play Console's managed publishing feature, make sure to enable this setting in your Statused workflows. This helps us provide more accurate notification timing and messaging about your release status.

You can enable this when creating your workflow or by editing an existing one. Look for the "Managed Publishing" option in the workflow settings.

Privacy and Security

We take your privacy seriously. Statused only processes the email headers and content necessary to determine app status updates. We do not store or analyze any personal data from these emails, and we only keep the emails for as long as needed to maintain accurate status tracking and serve your notifications.